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User Persona / Scenario

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What is it?

A characterization and detailed profile of users based on digital behaviour, marketing segments, and demographics

 

Why do we need it?

Help clients and project teams think from various users’ points of view and create content, features and functionality based on user needs

 

When do we need it?

Required when users are not well understood or when one design must satisfy multiple types of users

 

Examples

 


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